DoorDash x FIFA World Cup

Concept Development

DoorDash wanted to make a splash during the World Cup. So instead of partnering with a soccer star, we partnered with soccer's most talked-about family member: Brooklyn Beckham. By leaning into the internet's obsession with the Beckham family and Brooklyn's headline-making relationship with the world's most famous football dynasty, we created Seat Drops giving away Brooklyn’s world cup tickets to DoorDash and Soccer fans around the US.